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The 70:20:10 Rule For Agile Personalization 

Looking at the most successful AI transformations of the past decade, we have observed a common thread: what we call the 70/20/10 rule. Seventy...

The Stanley Cup Phenomenon – Big Brand Genius

Hold onto your hats because I’ve just unleashed a YouTube gem about the Stanley Cup craze! Ever gawked at a $50 cup and thought, “Why tho?”  Well,...

Is Home Equity Lending Really That Crazy Today?

I came across a report from CoreLogic the other day that said home equity loan lending increased to its highest level since 2008.Whenever anyone...

Logo & Branding for Chyna Club by Bibliothèque — BP&O

Over the past few decades, high-street menu-scribbler Wagamama has become a rare beacon of actually-very-nice-food among a sea of uninspiring spicy chicken, Giraffes, and...

The manner in which the United States established an economy based on fees of questionable value

The White House reports that Americans are collectively expending almost $65 billion on concealed fees. These "junk fees," referred to as convenience fees or...

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