CULTURAL

Challenges & Opportunities for Influencer Marketing in 2018

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Both marketers and industries far and wide have been wondering whether the Influencer Marketing trend is here to stay – it may seem like...
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The Case for Brand Mortality in an Era of Legacy-Chasers

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Why Sustainability Transparency Matters for Brands – Truly Deeply

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By Miles Oliver Sustainability is a priority in today’s...
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CULTURAL

Building a B2B Client Success Machine

by Jordan-Ann Powell | Oct 8, 2024 You’ve likely seen it happen, either from first-hand experience or from stories. You have a super engaging sales process with...
CULTURAL

Couples who end up more like roommates than lovers usually display these 8 behaviors (without realizing it)

Ever feel like you and your partner are more like roommates than lovers? One day, you’re wrapped up in passion and adventure, and the next,...
CULTURAL

Bacronym Buy-in | Igor Naming Agency

A bacronym is a reverse engineered acronym. The idea is you find a name for something and to help sell it to the...
CULTURAL

Food Packaging 101 – from bland to a billion

Food Packaging 101 – Lessons From a Billion-Dollar Tortilla Brand   Here’s a case study I’d like to share in food packaging design. I was not...
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Preparing DIDION’s Brand & Website for the Future

Revolutionizing a Legacy: Preparing DIDION’s Brand and Website for the FutureIn the world of family businesses, there’s a myth known as the “three-generation rule.”...
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Commerce 7 VS WineHub — The Branded Agency

When venturing into the online wine market, selecting the right e-commerce platform is crucial for success. With numerous options available, it can...
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So You Want to Be Customer-Centric?

Customer centricity goes beyond good intentions—it requires a fundamental shift in how a company operates. Unlike businesses that prioritize...
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