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The Impact of Customer Experience on Brand Reputation

In today’s competitive market, a brand is no longer just defined by its products or services but by the experiences it delivers to its...

First-party data – what is it, and why do we care?

I’m going to take a couple of weeks to focus on one of the buzzwords of the day: first-party data. It’s becoming more critical...

Asking (the Right) Questions Early

Kicking Things Off When we partner with clients, the first step is always a kickoff meeting to discuss the scope of work and the brand’s...

Brand Crisis Management 101 (2022)

Whether an individual or organization, no one wants to believe they can become the victim of a crisis. However, catastrophe in any given situation...

How a Web Design Company in Gurgaon Can Boost Your Brand

The website of a brand acts as its digital face. Approximately 75% of...

Content Marketing Tips for 2023

Looking for Content Marketing tips to boost your engagement and visibility in 2023? You have come to the right place. You may be just...

How to Lift Your Personal Brand in 2024 – Bernard Kelvin Clive

It’s to take your brand to the next level.Regardless of the current stage of your brand, if you desire to stay top of mind...

Horror Parody Underlines the Importance of Blood Donors

For its latest campaign, the American Red Cross paired the reality of blood donations with the fictitious world unlocked by the horror movie genre,...

Removing Yourself From Arrests.org In 2022

Arrests.org positions itself as a crime-fighting agent that provides a helpful database of information regarding arrest records to the public. However, certain elements of...

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