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Bacronym Buy-in | Igor Naming Agency

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A bacronym is a reverse engineered acronym. The idea is you find a name for something and to help sell it to the...
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Logo & Branding for Tigre by Triboro — BP&O

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LES Tigre – not to be confused with seminal electroclash/riot grrrl combo Le Tigre – is a cocktail lounge in Manhattan’s Lower East Side...
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Couples who end up more like roommates than lovers usually display these 8 behaviors (without realizing it)

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Ever feel like you and your partner are more like roommates than lovers? One day, you’re wrapped up in passion and adventure, and the next,...
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How Is Consistent Branding Crucial For Your Business?

How Has Branding Evolved?Marketing that focuses on brand identity isn’t as simple as it used to be. Previously, it was solely focused...
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Seeing deep | close and near—brand farsight – Girvin

Deep perceptions, brand metaphors and the avian sentience. For most of my life, I’ve been a student of the birds. I admire them from the perspective...
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What’s the Difference with Real Examples

Last Updated on September 16, 2024 by DesignerPeople Branding or advertising? Which one does your brand actually need? Well, both. But what exactly is the...
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Unlocking TikTok’s Potential: Transform Your Marketing Strategy with Enigma’s Expert Workshops

TikTok for your business? I suggest you give it a try. The platform is challenging in terms of creating continuity and advertising, but it’s...
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Brand Magic | Enchantment and the Magnetism of Attraction – Girvin

I was working in a team-collaborative session, a BrandQuest, Soul Summit—an innovation forum, and we were discussing the implications of attraction. As brand strategists and...
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Why Investing in Brand Management is Key? Success Guide

Last Updated on September 23, 2024 by DesignerPeople So, you are having a bomb product or service, but is it even enough to build lasting...
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When Is It Time for a Rebrand?

For a lot of businesses, it’s inevitable that you’ll need a rebrand at some point. It could be for many reasons, for...
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Be Brave | The Character of Courage – Girvin

The interplays in life, heartfulness and the courageous spirit. Thinking about the heart—and life journeys—in talking to my mother; we were walking the idea of...
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