Welcome to another installment of 10-minute branding!
10-Minute Branding Refresher: How do you build your brand 10 minutes at a time? You start small, and you simply begin. An excellent way to convince yourself to get going is to plan your ending. You can even set a timer. Then, be sure to bask in the success of your huge accomplishment of actually beginning and also appreciate the amount of work that got done. Then, repeat the process tomorrow. And the next day. And so on. You will be amazed at your branding progress . . . 10 minutes at a time.
BACKGROUND
SEO or Search Engine Optimization, in a nutshell, helps your web site be found online.
If you haven’t already made sure search engines know your web site exists, click on over to this article (Make Sure Your Web Site is Included in Search Engines’ Index). Then, review your web pages’ meta titles, meta descriptions, and meta keywords.
Our current installment on 10 minute SEO is . . .
LINK BUILDING
Every now and again, Google gives us a look behind the curtain and tells us exactly what they want when scanning a web site. Now, they’ve given us that information on links in a recently released document on best practices.
The guide is chock-full of dos and don’ts and background explanatory information. It’s a must read. For tomorrow. And then spend some time reviewing your links, little by little, to see if any tweaks should be made.
QUESTIONS?
We’re always happy to hear from you. Scroll down to the “Leave a Reply” section below.
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She owns and runs Instant Invitation, which also operates as Inked Invitation through Zazzle. She designs graphics, develops personal and small business templates, and works to steadily build the company’s brand. Instant Invitation was established in 2014 and currently produces six-figure annual earnings with consistent year-over-year growth.
Carole spent 15 years in the corporate sector in the Communications department of now Berkshire Hathaway GUARD Insurance Companies (a national billion-dollar company). As Communications Manager, she was responsible for the company’s web site, online advertising, social media, and promotional email. When the desire to be close to family and closer to the sun brought her to Arizona (across the country from the company’s corporate operations), she began pursuing her own business.
She taught Public Relations and Organizational Communications courses at Wilkes University and Introductory Communications at Northampton Community College.
She is happiest while spending time with her husband and two children as well as their extended family and close friends. She loves the beach and all things wine.
View all posts by Carole Mancuso
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