August 2024 Marketing + Design EventsLooking to elevate your marketing and design skills this August? We’ve curated a lineup of virtual events spanning marketing,...
Personalized Email CampaignsEmails are far from dead, especially when they speak directly to the reader's interests and needs. Use segmentation to customize...
September 2024 Marketing + Design EventsThere’s plenty to sink your teeth into this September to spark your curiosity—and maybe even make you rethink your...
by Jason Ogden | Sep 24, 2024
“Everybody has a plan until they get punched in the face.” – Mike Tyson
Traditional annual planning, with its focus on...
Bringing It All TogetherBrand Strategy: The business’s genetic code, defining its identity and actions. Marketing Strategy: The dynamic execution of the brand’s...
Logistics Marketing: Leveraging Your Brand to Differentiate & DominateI’ve researched hundreds of logistics brands in the last couple of months. I’ve poured through websites,...
Deep perceptions, brand metaphors and the avian sentience.
For most of my life, I’ve been a student of the birds.
I admire them from the perspective...
I was working in a team-collaborative session, a BrandQuest, Soul Summit—an innovation forum, and we were discussing the implications of attraction.
As brand strategists and...
Last Updated on September 16, 2024 by DesignerPeople
Branding or advertising? Which one does your brand actually need? Well, both. But what exactly is the...