Back in May of 2018, I wrote a post entitled “Identifying Riding Lawn Mower Brands by Color.” It has become one of this blog’s most popular posts. Today, I am following up on that post with a short post on power tool branding. Even more so than riding lawn mowers, power tool brands can be easily identified by color. Anyone who works in the construction industry can immediately tell which brand of power tool someone is using by the color alone.
Below are pictures I took of power tool brands as they are displayed in a Home Depot store.
In some product categories, color plays a dominant role in brand identification. Notice how the retail signage reinforces each brand’s principal color.